The ability to manage your own site is essential for business owners. If you want to change your hours or add photos, you don’t want to have to waste time on the phone trying to get someone to make these adjustments for you. This is why many companies rely on platforms like WordPress to create sites that are both easy to manage and visually appealing.
Even if you know nothing about coding, WordPress is a great choice for your company’s site. Here’s why:
It’s easy to learn
Those who have no formal training with computers or design will still find that (with a brief introduction) WordPress makes sense to them. It’s designed to work for people of all experience levels, and is very intuitive. Adding blog posts and pictures is simple. The platform can make even the most computer illiterate person feel like an up-and-coming web designer.
It’s easy to update
WordPress regularly notifies you when your plugins or themes need updating, so your site always stays well-maintained, without much extra effort.
It plays well with search engines
A website that works well with search engines is key today, and WordPress was created using code that cooperates nicely with sites like Google and Bing. This means that you have an even better chance of landing on someone’s radar when they’re searching for keywords that relate to your business.
It’s known for being secure
While no website is ever completely safe from hackers, WordPress was developed with safety in mind. This means that the risk of a cyber attack is much lower when your site is built on this platform.
It allows you to use different types of media
When you work with WordPress, you’re not just limited to blog posts. You can incorporate video and pictures alongside your written content, which makes for a more visually appealing website.
It’s well known
If your business grows and you decide you want to hire someone to manage your site for you, it’s likely that this person will be familiar with WordPress, as it’s fairly standard in the industry. This means you won’t have to spend time training this individual on how to update everything.
Another benefit of WordPress? It’s highly customizable. With an array of plugin and theme options available to you, your site will look unique to your business and your brand, even if the backend is the same as what thousands of other companies are using.