decisions-every-business-owner-needs-to-makeRegardless of the kind of business you run, when it comes time to designing or redesigning your company’s website, you’ll need to make a few essential decisions. Getting clarity about these questions helps ensure that your completed website accomplishes your business’s goals and provides an ROI. Here are some of the questions every entrepreneur will need to answer about their company’s website:

What is the purpose of this site?

There may be many goals when it comes to your site, but you want to narrow it down to two or three in order to make life easier for you, as well as for your web designer. A few common objectives that most business owners have in mind as they invest in a new website include:

  • Branding your business online
  • Providing information about your company
  • Selling goods or services through an e-commerce portion of the site
  • Answering common questions about your company
  • Recruiting new employees

When you know why you’re building your site, it makes it easier to determine what the finished product should look like.

Who will design the site?

If you haven’t yet selected a design, this is a key part of the process. Your web designer is the person who will bring your vision to life, so choosing the right person is essential. While there are many talented designers in the industry, you’ll want to select the professional who understands your vision and needs as they pertain specifically to your site. If you have requests for your site, it’s helpful to verify that this person can fulfill these needs and has handled these types of requests before.

What should the site look and feel like?

Deciding on tone and feel is an essential part of the process. Do you want the site to feel professional and serious? Light-hearted and fun? Young and relatable? The tone you take will depend on your business and your target audience.

What are the essential parts of the site?

While every site should have the same basic features, like an About section and a Contact Us page, from there you’ll need to decide what else should be included in the project. Do you want a Frequently Asked Questions page? What about an online store where visitors can purchase items from you? How important is it to you that your social media feeds are displayed right on the website? You don’t want the site to look too cluttered with information, so take some time to weigh what’s truly essential and what can be left off before you get into the design process.


Developing a clear vision for your website before you start the design process helps to keep things moving along smoothly, while also ensuring that you’ll be completely satisfied with the way your business’s website turns out. If you’re struggling to come up with that vision for your brand’s site, I’m here to help you figure out exactly how to make your company make a powerful impression online. E-mail me today at and let’s chat!