Internet users today expect everything at lightning speed. If your website takes just a little too long to load, you can bet that the user is hitting “x” and moving on to a site that will display the information they need at a faster rate. If you’re struggling to get your website to pick up the pace, here are a few culprits you should be on the lookout for:
Your site might look great, but if the coding is inefficient it causes your page to load slowly, thus driving visitors nuts. Whether you designed the site yourself or had someone else do it for you, if major lag time is the issue, take a look at the coding first to see if it can be cleaned up.
Overuse of Flash
While Flash can add funky features to your site, it can also be responsible for slowing the whole operation down. In addition to causing your site to drag, Flash can cause difficulties when your site is loaded on smartphones. For these reasons, it’s important to use it sparingly.
Big, bulky images
If your site is packed with full-sized images, you can bet that these pictures are gobbling up bandwidth and causing your pages to load slowly. While it may feel tedious, taking some time to resize images greatly improves your site’s loading speed. This won’t impact the quality of the photo, as long as you scale them correctly so that they don’t get disproportionate. Regardless of the format of the image, optimizing them for your site is an easy way to increase load time.
Lots of embedded media
When your site houses tons of slideshows, videos, and other entertaining features, you’ve got great content that captivates visitors. However, you also have to think about how these features can impact your site’s ability to load. If these pieces of content come from other sources, they could be causing your site to lag.
Not sure why your site is running so slowly or what you can do to fix it? That’s where I come in! E-mail me today at Keith@BuckleUpStudios.com and we’ll get your site loading so fast it’ll make your visitors’ heads spin. In a good way.